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About

Two experienced educators, mentors and business builders — quietly in your corner.

Between us we have built and sold businesses, taught at leading institutions, coached founders through launch and scale, and worked with international brands, retailers and media. What we offer is not a script — it is judgement, honesty, and hard-won experience.

Dan Blake — Development Mentor
Dan BlakeDevelopment Mentor
About Dan Blake

Educator, mentor and colour specialist — pairing craft with commercial clarity.

Dan Blake is an educator, mentor and colour specialist who has spent more than fifteen years helping professionals develop successful careers in personal styling, colour analysis and fashion education.

As Co-Founder and Director of Education at London College of Style, Dan has trained thousands of students from around the world and developed industry-recognised programmes that combine technical excellence with practical business skills. His work has included collaborating with global brands, retailers and universities, giving him a unique understanding of both the creative and commercial sides of the industry.

Dan's mentoring goes beyond teaching colour theory or styling techniques. He helps people develop confidence in their expertise, refine their client experience, build stronger brands and create businesses that are both rewarding and financially sustainable. His approach is practical, encouraging and tailored to each individual, whether they are just starting out or looking to elevate an established business.

Specialisms
  • Colour Analysis
  • Personal Styling
  • Wardrobe Editing
  • Personal Shopping
  • Branding
  • Marketing
  • AI for Creative Businesses
  • Pricing Strategy
  • Business Growth
Wendy Elsmore — ICF Accredited Business Coach
Wendy ElsmoreICF Accredited Business Coach
About Wendy Elsmore

Entrepreneur, educator and leadership mentor — for meaningful, lasting success.

Wendy Elsmore is an entrepreneur, educator and leadership mentor with decades of experience supporting founders, professionals and business owners to achieve meaningful, lasting success.

Throughout her career, Wendy has helped countless individuals build confidence, strengthen leadership skills and navigate the challenges of growing a business. She understands that success is not only about strategy, but also about mindset, resilience and the ability to make confident decisions.

Her mentoring creates a supportive space where entrepreneurs can develop clarity, overcome limiting beliefs and move forward with purpose. Whether someone is launching a new business, leading a growing team or navigating a career transition, Wendy brings warmth, commercial experience and thoughtful guidance to every mentoring relationship.

Specialisms
  • Entrepreneurship
  • Leadership Development
  • Business Strategy
  • Founder Coaching
  • Confidence
  • Communication
  • Mindset
  • Personal Growth
“Considered work, considered advice. We only mentor in ways we would want to be mentored ourselves.”
Dan & Wendy · Co-Founders, London College of Style
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